Big Picture Medicine #137 $1.1B MedTech Turnaround CEO – Joe DeVivo (Butterfly Network)
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Dec 17, 2025 Joe DeVivo, a legendary MedTech CEO known for his turnaround expertise, shares his journey from a family-run business to leading Butterfly Network. He discusses what happens after a $1.1B exit, revealing the unexpected emotional journey that comes with financial security. Joe outlines his strategic turnaround playbook, emphasizing the importance of listening to customers and maintaining focus. He also explains why many founders struggle with scaling and shares insights on effective leadership when replacing them. The conversation is both candid and inspiring.
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Raised With The Business At The Table
- Joe DeVivo grew up in his family's manufacturing business and felt the consequences of every decision from childhood.
- After college he worked five years in the family firm before leaving when his father replaced him.
How A Door Knock Launched MedTech Sales
- Joe knocked on his neighbor Mr. Hirsch's door and landed a sales role at U.S. Surgical by highlighting that he was a strong seller.
- Intensive training and territory responsibility launched his medical device career and relentless work ethic.
Volunteer For The Hardest Job
- Take on the biggest, unwanted challenge because solving it accelerates your career and reputation.
- Volunteer for difficult, high-impact turnarounds to earn equity and leadership opportunities.