Johan de Nysschen, an icon in the automotive industry, shares his experiences reigniting premium brands and empowering internal teams and dealer networks . He discusses his experience leading Audi and Cadillac, and the challenges he faced in rallying the brands to stand up for their uniqueness. He emphasizes the importance of brand differentiation and the value of the brand experience. Johan also reflects on his achievements, including the turnaround of Cadillac and the future of electric vehicles.
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