Consulting Success Podcast BONUS: The Best Way To Reach C-Level Consulting Executives
Reaching your audience is pretty impossible if you are bombarding them with bland sales messages. Michael Zipursky calls every entrepreneur to provide solutions to their target market instead of simply trying to close a sales deal, allowing them to gain that sought-after trust. If you can make yourself available to help at all times rather than being a salesperson, people gravitate towards you in a much rewarding manner.
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