The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy Modern Therapist’s Consumer Guide: SimplePractice
Oct 30, 2025
In this engaging conversation, Jonathan Seltzer, CEO of SimplePractice, discusses his mission to empower independent mental health clinicians. He shares insights into the evolution of SimplePractice and its commitment to transparency and clinician trust. Jonathan highlights how AI is designed to enhance therapists' work, not replace them, and explains efforts to improve referral processes and billing workflows. He also addresses concerns about data privacy, assuring listeners that clinician data is never sold or monitored.
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Independence Is Core Product Purpose
- SimplePractice was built to give independent mental health clinicians choice and control over how they practice.
- Jonathan Seltzer says maintaining clinician independence is central to the company's mission and product focus.
Keep Product Simplicity First
- Prioritize simplicity when building clinician tools and fix foundational product debt before layering features.
- Jonathan Seltzer urges balancing new features with rewiring older workflows like billing to keep the product intuitive.
Three Stakeholders Guide Decisions
- SimplePractice balances three stakeholders: team, customers, and investors, and must make trade-offs.
- Jonathan Seltzer acknowledges decisions won't always fully satisfy every stakeholder but must advance mission and sustainability.