The Foundr Podcast with Nathan Chan 514: He Made $2.8M Getting People High | Nick Shackelford
Nick Shackelford wants to get soccer moms buzzed. His brand, BRĒZ, targets consumers who want to relax without a hangover in the morning. The challenge is getting BRĒZ sold online to soccer moms when selling the product isn’t fully legal. Shackelford is a managing partner at Structured Social and is Foundr’s How to Run Facebook Ads course instructor. But in this episode, Nathan Chan talks to a different Nick–a partner of the THC beverage brand BRĒZ. He started the business in 2023 to show his clients that Facebook ads work. What happened next is truly extraordinary.
In this episode, you’ll learn:
- Why Shackelford started over with a THC beverage product
- How BRĒZ earned $2.8M in sales in the first 10 months
- Why BRĒZ came at the highest price point in the market
- Why did they target soccer moms trying to get a buzz
- About Shackelford’s sympathy for his advertising clients
- Competing against the massive alcohol market
- How Shackelford structures his ad campaigns
- The grey area around THC product advertising
- Why they spend $25K on ad per day
- And much more CBD and THC product advice…
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