Join John Doerr, a venture capitalist and author of 'Speed and Scale,' as he highlights the urgent need for businesses to combat climate change. He emphasizes the concept of 'megaton' decarbonization opportunities and the role businesses can play in achieving a carbon-neutral world. Discussing the importance of collective action, he also tackles transparency in carbon emissions from consumer products and the critical impact of government initiatives like subsidies. Get inspired by how business leaders can drive significant change in this global fight.
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insights INSIGHT
Slow Progress at COP26
Climate negotiators take the issue seriously, but their actions lack urgency.
Public opinion limits how far ahead of their constituents leaders can go.
volunteer_activism ADVICE
OKRs for Climate Action
Apply the "measure what matters" formula to climate efforts.
Use OKRs (Objectives and Key Results) to quantify and track progress towards net-zero emissions.
question_answer ANECDOTE
Business-Led Movements
Walmart CEO Doug McMillon leads a movement within his supply chain towards net-zero emissions.
Jeff Bezos's Amazon Climate Pledge encourages hundreds of companies to achieve net-zero by 2040.
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In 'Speed & Scale', John Doerr presents a detailed plan to address the climate crisis using Objectives and Key Results (OKRs). The book features insights from prominent figures like Bill Gates and Al Gore, outlining practical steps for individuals, businesses, and governments to reduce greenhouse gas emissions and reach net-zero by 2050. It emphasizes the urgency and potential for economic growth through sustainable practices.
Measure What Matters
Laura Patterson
John Doerr's "Measure What Matters" explores the power of Objectives and Key Results (OKRs) as a goal-setting system. The book showcases how OKRs have been used by companies like Google and Intel to achieve ambitious goals. Doerr emphasizes the importance of setting clear, measurable objectives and tracking progress regularly. The book also highlights the importance of aligning goals across teams and organizations. It provides a practical framework for setting and achieving ambitious goals in various contexts, including business and personal life.
“Go for the megatons.” That’s John Doerr’s recommendation for how we need to combat the existential threat of climate change. Doerr, a venture capitalist and author of the new book Speed and Scale, joins host Bob Safian to discuss our decarbonization efforts, what he calls “the greatest economic opportunity of the next century.” The book quantifies the specific societal needs, in six discrete areas, to achieve a carbon-neutral world. John isn’t arguing that we all need to be vegan ascetics, but rather, the need for collective action – and the critical role that business plays in advancing that movement.
Masters of Scale 
