Bloomberg Daybreak: Europe Edition The CEO Radar: AI Is Rising on CEO Agendas (Sponsored Content)
Nov 23, 2025
Rich Lesser, Global Chair of BCG, and Vlad Lukić, BCG Global Leader for Tech and Digital Advantage, dive into the rising role of AI on CEO agendas. They discuss the varied progress among CEOs in adopting AI, emphasizing operational challenges and the need for reskilling. With insights into measuring AI success through ROI and the importance of clear communication, they debate the balance of job creation versus displacement. Lastly, they stress the significance of creating distinctive business value rather than just keeping up with competitors.
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Most CEOs Are Still Struggling With AI
- About 5% of CEOs are reshaping core businesses with AI, 30–40% are progressing, and ~60% struggle to move beyond incubation.
- The hardest part is human change: embedding AI in processes, leadership skills, and organizational routines.
Select Fewer, High-Value AI Projects
- Pick fewer AI initiatives and focus on delivering them to scale rather than running many pilots.
- Prioritize projects that create distinctive, measurable value and can reshape workflows or business models.
Real-World AI Rollouts Cited By CEOs
- A leading insurer publicly described rethinking underwriting to go faster and win more bids using AI-enhanced processes.
- L'Oréal rolled out Beauty Genius in the U.S. as a real business, not a small pilot, integrating recommendations and fulfillment.