The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

414. Structuring Complex Choices: The "S" in NUDGES Explained (Refreshed Episode)

Jul 29, 2024
Explore the art of structuring complex choices and how it can simplify decision-making for customers. Discover the five essential steps for effective choice architecture. Learn about real-world examples from successful companies like Amazon, Google, and Expedia that enhance user experience. Understand the importance of mapping and organizing options to reduce consumer confusion. Uncover strategies that encourage thoughtful decision-making and improve customer satisfaction.
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