In-Person Direct Sales at Conventions with Jason & Leah Bond, The BookFunnel Podcast Episode 11

In this episode of the Book Funnel podcast, host Jack Shilkaitis and co-hosts Emma Alisyn and Kelli Tanzi welcome guests Jason and Leah Bond. The conversation covers various aspects of the writing and self-publishing journey, including creative processes, tips for engaging with readers, and the unique approach of in-person direct sales at events. The Bonds share their experiences and insights on how to effectively market books and connect with audiences, emphasizing the importance of conversation over pressure in sales. In this conversation, the speakers discuss strategies for authors to effectively market their books at conventions. They emphasize the importance of creating an inviting display, planning for events, overcoming imposter syndrome, setting sales goals, and building rapport with attendees. The insights shared are based on personal experiences and aim to help authors navigate the challenges of selling their work in person. In this segment, the conversation delves into the art of converting cold traffic into warm connections at conventions, emphasizing the importance of rapport and personal interaction in sales. The speakers share insights on crafting effective elevator pitches, the power of consent in conversations, and the significance of tailoring messages to different audiences. They also discuss the emotional connection readers seek in stories and how authors can overcome objections to in-person sales by adopting a growth mindset. In this conversation, the speakers discuss the intricacies of building a writing routine, the importance of kindness towards oneself in the writing process, and the dynamics of networking at conventions. They delve into the startup costs for authors, strategies for capturing audience engagement, and the significance of authenticity in character development, particularly in military sci-fi. The discussion emphasizes the need for authors to connect with their audience and the value of maintaining a healthy balance between work and relaxation. In this conversation, the participants discuss the significance of panels at conventions, the journey of martial arts, and the intersection of writing and combat. They explore themes of confidence, exposure, and realism in fight scenes, emphasizing the importance of training and strategy in both martial arts and writing. The discussion also touches on the challenges of portraying female warriors realistically in fiction and the value of connecting with audiences through panels and conventions.
 
 [More about Jason Bond]
 
 Website
 https://www.jason-bond.com/
 
 Amazon Author Page
 https://www.amazon.com/stores/Jason-Andrew-Bond/author/B005IYCGIC
 
 Sign-up for Upcoming BookFunnel Webinars
 https://calendly.com/jack_bookfunnel
 
 Join the Discussion in the BookFunnel Authors Facebook Group
 https://www.facebook.com/share/g/14N8Xw8JPc/
 
 Questions? We can help! Leave a comment on this video or at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!