The BookFunnel Podcast

Join prolific author and podcaster Joanna Penn as she dives into the dynamic world of indie publishing. She reflects on her two-decade journey and the importance of adapting to change, especially with the rise of AI. Joanna emphasizes the need for authentic author branding and how it can set writers apart in a crowded market. She shares insights on connecting with readers and the benefits of fostering a community of loyal fans. Passion for writing should be the driving force, not just profit, in this ever-evolving landscape.

Publishing expert Jane Friedman joins hosts Jack Shilkaitis, Kelly Tansey, and Emma Allison to talk about the ever-evolving world of writing and publishing.We discuss how AI is changing the industry, why traditional publishers are adapting indie strategies, and why author-reader engagement matters more than ever.Jane also shares valuable insights for indie authors—including the power of email lists, the growing demand for special editions, and the importance of taking control of your own marketing. Whether you're self-published or traditionally published, this episode is full of practical advice to help you thrive in today's publishing landscape.Chapters00:00 Introduction to the Book Funnel Podcast02:18 Creative Updates from the Hosts05:50 Tips from the Trenches: Insights for Authors14:19 Exploring AI in the Publishing Industry25:04 The Impact of AI on Authorship26:51 The Rise of Misinformation in AI-Generated Content30:28 Concerns About AI in Publishing34:39 Speculations on AI-Generated Books38:28 Shifts in Traditional Publishing Practices45:25 Emerging Models for New Authors49:59 The Future of Special Editions in Publishing55:15 The Rise of Special Editions in Self-Publishing57:37 Indie Innovations Influencing Traditional Publishing58:30 Direct to Consumer Marketing: A Shift in Focus01:03:51 The Author's Role in Marketing and Promotion01:08:39 The Gamble of Traditional Publishing01:12:01 The Value of Steady Sales vs. Big Hits01:18:14 Closing Thoughts and Future Insights01:19:46 Outro

In this episode of the Book Funnel podcast, host Jack Shilkaitis and co-hosts Kelly Tanzi and Emma Alisyn welcome author success coach Becca Syme. They discuss various topics related to self-publishing, including effective strategies for book signings, the importance of understanding one's writing process, and the nuances of social media engagement. Becca emphasizes the significance of knowing the rules of the publishing game and maintaining a strong will to publish, regardless of external fluctuations in sales or market trends. The conversation highlights the need for self-awareness and adaptability in an ever-changing industry, encouraging authors to focus on their motivations and joy in writing.Better Faster Academyhttps://betterfasteracademy.com/time-...Becca's YouTube Channel  / beccasyme Becca's Amazon Author Pagehttps://www.amazon.com/stores/author/...Chapters00:00 Introduction and Guest Introduction05:09 Tips from the Trenches: Author Insights10:18 Understanding the Game of Publishing18:46 Core Motivations and Author Success30:00 Understanding Higher Order Motivations32:02 The Struggle with Social Media Engagement34:18 Navigating Discoverability in a Saturated Market36:18 The Importance of Personal Choice in Writing38:49 The Emotional Toll of Writing and Creativity41:39 Understanding the Rules of Publishing44:16 The Unpredictability of Success in Publishing55:49 Covenants for Resilience in Writing01:02:08 Outro

In this engaging discussion, sci-fi author Michael Evans, known for his 12 novels and as the creator of Author Sidekick, shares his passion for helping authors thrive in marketing. He delves into strategies for leveraging personal strengths and unconventional platforms to connect with readers. Michael emphasizes the importance of authenticity in storytelling and offers insights into maximizing newsletter engagement and exploring niche audiences. He also discusses the significance of pre-writing cover designs to captivate potential readers early.

In this episode of the Book Funnel Podcast, host Jack Shilkaitis and guests discuss various aspects of writing, publishing, and marketing for indie authors. They explore the challenges of balancing writing with personal life, the benefits of dictation, and the importance of community support. The conversation also introduces AutoCrit's new feature, Market Fuel, which aims to assist authors in understanding their market and improving their marketing strategies. In this conversation, Bekah Brinkmeier and Jack Shilkaitis discuss various aspects of writing and marketing for authors. They delve into the importance of crafting compelling blurbs, the role of AI in writing, and the significance of understanding one's target audience. The discussion also covers innovative marketing strategies, the creation of engaging reader magnets, and the necessity of market research. Additionally, they highlight the value of community support in the writing process and introduce the Novel 90 challenge as a new opportunity for writers to complete their works.Sign-up for Upcoming BookFunnel Webinarshttps://calendly.com/jack_bookfunnelJoin the Discussion in the BookFunnel Authors Facebook Group  / 14n8xw8jpc  Questions? We can help! Leave a comment on this video or at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!TakeawaysWriting and marketing are both challenging for indie authors.Dictation can significantly enhance the writing process.Finding a balance between writing and personal life is crucial.Community support can provide motivation and accountability.Market Fuel helps authors identify their target audience and market trends.Creative work includes brainstorming and thinking time, not just writing.Overcoming writer's block can involve fun and quirky writing exercises.Setting realistic goals can prevent discouragement in the writing process.Using visual aids can enhance the writing experience.Every book has a potential market, and tools can help identify it. Crafting a compelling blurb is essential for book promotion.AI tools can assist in writing but should not replace the author's voice.Understanding your target audience is crucial for successful marketing.Using tools like AutoCrit can provide insights into audience preferences.Engaging reader magnets can enhance reader connection and retention.Innovative marketing strategies can set authors apart in a crowded market.Navigating genre expectations is important for reaching the right audience.Market research can save authors time and improve book performance.Effective ad targeting is key to successful book promotion.Community support can motivate and enhance the writing process.Chapters00:00 Introduction and Setting the Scene03:05 Exploring AutoCrit and Its Features05:56 Writing Progress and Personal Updates10:03 Creative Techniques and Writing Tips13:36 The Power of Dictation in Writing22:39 Self-Publishing Tips from the Trenches27:10 Conquering Writer's Block with Creativity33:26 The Power of Positive Reinforcement in Writing42:33 Visualization Techniques for Enhanced Writing47:37 Introducing Market Fuel: A New Tool for Authors52:37 Exploring Genre and Market Fit55:40 Understanding Target Audience and Marketing Strategies01:00:20 The Role of AI in Writing and Editing01:02:26 Writing to Market: Finding Your Niche01:11:23 Creative Reader Engagement Strategies01:27:00 World Building and Market Research01:29:08 Ad Strategies for Indie Authors01:31:31 Target Audience Identification01:32:48 Understanding Reader Demographics01:34:51 Using Feedback for Targeting01:35:45 The Importance of Genre in Marketing01:43:22 Introducing Novel 90 Writing Challenge01:48:49 Community Support for Writers01:55:14 Outro

In this episode of the Book Funnel Podcast, host Jack Shilkaitis is joined by the Book Funnel Reader Support Team, including [Redacted], [Redacted], and [Redacted]. They discuss the origins of the Book Funnel support system, the importance of reader support, and share valuable tips for authors on how to effectively utilize the service. The team also reveals the story behind the name 'Jamie' used in support communications, emphasizing the human element behind the service. The conversation highlights the dedication of the team to assist authors and readers alike, ensuring a smooth experience in the self-publishing journey. Sign-up for Upcoming BookFunnel Webinarshttps://calendly.com/jack_bookfunnel Join the Discussion in the BookFunnel Authors Facebook Grouphttps://www.facebook.com/share/g/14N8Xw8JPc/ Questions? We can help! Leave a comment on this video or at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!

In this episode of the Book Funnel Podcast, Coach Chris shares insights on the importance of coaching in writing, the practice of narration without expectation, and overcoming the initial hurdles of dictation. The conversation delves into effective writing tips, the role of technology, and the significance of outlining. Chris emphasizes the need to find one's unique writing process and how to deal with the critical voice that often hinders creativity. The episode also explores the journey of a writing coach and the evolution of a writer, concluding with valuable advice for aspiring authors.More About Christopher DowningCoaching: https://www.coach.me/ChristopherDowningSubstack: https://the9practices.substack.com/Books by Christopher Available Amazonhttps://www.amazon.com/stores/Christopher-Scott-Downing/author/B00YN1PT26 Takeaways:  Coaching provides accountability and support for writers. Practicing narration without expectation helps improve storytelling skills. Overcoming initial hurdles in dictation is crucial for success. Utilizing technology can enhance the writing process. Finding your unique writing style is essential for creativity. Dealing with critical voice is a common challenge for writers. Writing is a journey that requires practice and patience. Embracing rough drafts can lead to better writing outcomes. Outlining can help organize thoughts and improve writing flow. Every writer has a unique process that should be respected and nurtured.     Sign-up for Upcoming BookFunnel Webinars https://calendly.com/jack_bookfunnel  Join the Discussion in the BookFunnel Authors Facebook Group https://www.facebook.com/share/g/14N8Xw8JPc/  Questions? We can help! Leave a comment on this video or at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!

In this engaging conversation with Donovan Scherer, owner of Studio Moonfall and an author-illustrator, discover how he turned his graphic design passion into a thriving indie bookstore. He shares insights on supporting local authors and hosting community events. Explore his tips on marketing, merchandising, and maximizing distribution through IngramSpark. Donovan also discusses his colorful new book about chubby animals, all while providing a virtual tour of his bookstore, packed with unique opportunities for authors. Perfect for indie enthusiasts!

In this episode of the Book Funnel podcast, host Jack Shilkaitis hands over the reins to Damon Courtney and special guest Kevin J. Anderson, a bestselling author and indie publisher. They discuss Kevin's journey through traditional and self-publishing, the establishment of WordFire Press, and the importance of building a direct relationship with readers. Kevin shares insights on the power of crowdfunding through Kickstarter, his successful campaigns, and the value of short fiction in engaging audiences. The conversation highlights the evolving landscape of publishing and the strategies authors can use to thrive in it. In this conversation, Kevin J. Anderson reflects on his writing journey, sharing insights into his early works and the evolution of his career. He discusses the power of Kickstarter as a platform for authors, emphasizing the importance of understanding audience engagement and the lessons learned from his successful campaigns. Anderson also delves into the revival of his Terran Cognita trilogy, highlighting the challenges and triumphs of bringing his vision to life through crowdfunding. The conversation concludes with a focus on crafting the perfect edition of his work, showcasing the creative control that comes with independent publishing.[More about Kevin J Anderson]Wordfire Press: https://wordfirepress.com/Kickstarter Creator Page: https://www.kickstarter.com/profile/t...Amazon Author Page: https://www.amazon.com/stores/author/...— — — — —Sign-up for Upcoming BookFunnel Webinarshttps://calendly.com/jack_bookfunnelJoin the Discussion in the BookFunnel Authors Facebook Group: / 14n8xw8jpc  Questions? We can help! Leave a comment on this video or at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!

In this episode of the Book Funnel podcast, host Jack Shilkaitis and co-hosts Emma Alisyn and Kelli Tanzi welcome guests Jason and Leah Bond. The conversation covers various aspects of the writing and self-publishing journey, including creative processes, tips for engaging with readers, and the unique approach of in-person direct sales at events. The Bonds share their experiences and insights on how to effectively market books and connect with audiences, emphasizing the importance of conversation over pressure in sales. In this conversation, the speakers discuss strategies for authors to effectively market their books at conventions. They emphasize the importance of creating an inviting display, planning for events, overcoming imposter syndrome, setting sales goals, and building rapport with attendees. The insights shared are based on personal experiences and aim to help authors navigate the challenges of selling their work in person. In this segment, the conversation delves into the art of converting cold traffic into warm connections at conventions, emphasizing the importance of rapport and personal interaction in sales. The speakers share insights on crafting effective elevator pitches, the power of consent in conversations, and the significance of tailoring messages to different audiences. They also discuss the emotional connection readers seek in stories and how authors can overcome objections to in-person sales by adopting a growth mindset. In this conversation, the speakers discuss the intricacies of building a writing routine, the importance of kindness towards oneself in the writing process, and the dynamics of networking at conventions. They delve into the startup costs for authors, strategies for capturing audience engagement, and the significance of authenticity in character development, particularly in military sci-fi. The discussion emphasizes the need for authors to connect with their audience and the value of maintaining a healthy balance between work and relaxation. In this conversation, the participants discuss the significance of panels at conventions, the journey of martial arts, and the intersection of writing and combat. They explore themes of confidence, exposure, and realism in fight scenes, emphasizing the importance of training and strategy in both martial arts and writing. The discussion also touches on the challenges of portraying female warriors realistically in fiction and the value of connecting with audiences through panels and conventions.  [More about Jason Bond]  Website https://www.jason-bond.com/  Amazon Author Page https://www.amazon.com/stores/Jason-Andrew-Bond/author/B005IYCGIC  Sign-up for Upcoming BookFunnel Webinars https://calendly.com/jack_bookfunnel  Join the Discussion in the BookFunnel Authors Facebook Group https://www.facebook.com/share/g/14N8Xw8JPc/  Questions? We can help! Leave a comment on this video or at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!