

The BookFunnel Podcast
BookFunnel
The official podcast from the team at BookFunnel, hosted by Jack Shilkaitis, Kelli Tanzi, and Emma Alisyn, featuring guest interviews, self-publishing industry discussions, and tips for using BookFunnel to build an author business.
Episodes
Mentioned books

Jul 30, 2025 • 1h 2min
The Artisan Author with Johnny B. Truant, The BookFunnel Podcast Episode 22
In this episode of the Book Funnel podcast, host Damon Courtney interviews Johnny B. Truant, a veteran in the self-publishing industry. They discuss Johnny's journey from writing his first book to becoming a successful author and podcaster. The conversation explores the evolution of self-publishing, the importance of building true fans, and the impact of AI on the industry. Johnny emphasizes the need for authors to connect with their readers on a personal level and shares insights from his new book, 'The Artisan Author.'Chapters00:00 Introduction and Setup01:22 The Journey of Johnny B. Truant04:11 The Evolution of Self-Publishing07:04 The Artisan Author Philosophy09:48 The Impact of Rapid Release12:24 Building True Fans14:47 The Reader Journey17:40 The Future of Self-Publishing30:33 Connecting with Readers in Unexpected Places32:01 The Importance of Building Relationships34:03 Navigating the Impact of AI on Authorship36:10 The Value of Being Human in a Digital World38:42 Creating True Fans Through Personal Connections41:20 Innovative Strategies for Selling Books46:08 The Future of Author Engagement49:27 Kickstarter Success and Community Building54:28 Long-Term Strategies for Author Success01:02:02 OutroThe Artisan Author Kickstarterhttps://www.kickstarter.com/projects/johnnybtruant/the-artisan-author-your-way-out-of-the-self-pub-rat-raceJohnny's Websitehttps://johnnybtruant.com/Johnny's Substackhttps://johnnybtruant.substack.com/

Jul 23, 2025 • 1h 23min
Finding Your Audiobook Audience with Ruthie Bowles, The BookFunnel Podcast Episode 21
In this episode of the BookFunnel podcast, hosts Jack Shilkaitis and Emma Alisyn welcome audiobook narrator Ruthie Bowles. They discuss the importance of engaging thumbnails, the journey of indie authors, and the nuances of audiobook narration. Ruthie shares her experiences and insights on working with authors, the significance of marketing audiobooks, and the potential of platforms like YouTube for reaching new audiences. The conversation emphasizes the need for authors to leverage their readers for marketing and to maintain clarity in character accents for narrators. In this engaging conversation, Ruthie Bowles discusses the evolving landscape of audiobooks, the importance of discoverability on platforms like YouTube and TikTok, and her experiences using BookFunnel for audiobook distribution. She shares insights on navigating reader events, the emotional depth of narration, and the significance of building authentic connections with readers. Ruthie emphasizes the collaborative nature of audiobook production and the importance of trust between authors and narrators.Chapters00:00 Introduction to the Podcast00:43 Meet Ruthie Bowles: Audiobook Narrator02:01 Checking In: Author Updates07:02 Tips from the Trenches: Marketing Strategies10:20 Character Accents in Writing16:42 Delivering Subscription Models with BookFunnel20:25 Ruthie's Journey to Audiobook Narration23:27 The Art of Narration: Skills and Techniques25:35 Collaboration Between Authors and Narrators28:02 Writing for Audiobooks: Tips for Authors32:14 When to Create Your First Audiobook37:03 Marketing Your Audiobook Effectively42:06 Leveraging YouTube for Audiobook Promotion43:44 The Evolving Landscape of Audiobook Distribution47:46 Leveraging BookFunnel for Audiobook Success51:45 Navigating Reader Expectations and File Sharing57:09 Engaging Readers at Events: The Power of Personal Connection01:05:42 Building Connections in the Industry01:05:58 The Evolution of Publishing and Reader Engagement01:07:49 The Emotional Experience of Audiobook Narration01:08:17 The Impact of Performance on Narration01:09:56 Navigating Spicy Scenes in Narration01:13:23 Setting Boundaries in Narration01:14:56 Diversity and Sensitivity in Narration01:17:14 The Importance of Trust in Collaboration01:20:44 Final Thoughts and Future Endeavors01:22:33 Outro

Jun 25, 2025 • 43min
Now is the Time to Build Your Authentic Author Brand with Joanna Penn, The BookFunnel Podcast Episode 20
Join prolific author and podcaster Joanna Penn as she dives into the dynamic world of indie publishing. She reflects on her two-decade journey and the importance of adapting to change, especially with the rise of AI. Joanna emphasizes the need for authentic author branding and how it can set writers apart in a crowded market. She shares insights on connecting with readers and the benefits of fostering a community of loyal fans. Passion for writing should be the driving force, not just profit, in this ever-evolving landscape.

Jun 13, 2025 • 1h 20min
AI & the Evolution of the Publishing Industry with Jane Friedman, The BookFunnel Podcast Episode 19
Publishing expert Jane Friedman joins hosts Jack Shilkaitis, Kelly Tansey, and Emma Allison to talk about the ever-evolving world of writing and publishing.We discuss how AI is changing the industry, why traditional publishers are adapting indie strategies, and why author-reader engagement matters more than ever.Jane also shares valuable insights for indie authors—including the power of email lists, the growing demand for special editions, and the importance of taking control of your own marketing. Whether you're self-published or traditionally published, this episode is full of practical advice to help you thrive in today's publishing landscape.Chapters00:00 Introduction to the Book Funnel Podcast02:18 Creative Updates from the Hosts05:50 Tips from the Trenches: Insights for Authors14:19 Exploring AI in the Publishing Industry25:04 The Impact of AI on Authorship26:51 The Rise of Misinformation in AI-Generated Content30:28 Concerns About AI in Publishing34:39 Speculations on AI-Generated Books38:28 Shifts in Traditional Publishing Practices45:25 Emerging Models for New Authors49:59 The Future of Special Editions in Publishing55:15 The Rise of Special Editions in Self-Publishing57:37 Indie Innovations Influencing Traditional Publishing58:30 Direct to Consumer Marketing: A Shift in Focus01:03:51 The Author's Role in Marketing and Promotion01:08:39 The Gamble of Traditional Publishing01:12:01 The Value of Steady Sales vs. Big Hits01:18:14 Closing Thoughts and Future Insights01:19:46 Outro

Jun 3, 2025 • 1h 2min
Understanding the Rules of Self-Publishing with Becca Syme, The BookFunnel Podcast Episode 18
In this episode of the Book Funnel podcast, host Jack Shilkaitis and co-hosts Kelly Tanzi and Emma Alisyn welcome author success coach Becca Syme. They discuss various topics related to self-publishing, including effective strategies for book signings, the importance of understanding one's writing process, and the nuances of social media engagement. Becca emphasizes the significance of knowing the rules of the publishing game and maintaining a strong will to publish, regardless of external fluctuations in sales or market trends. The conversation highlights the need for self-awareness and adaptability in an ever-changing industry, encouraging authors to focus on their motivations and joy in writing.Better Faster Academyhttps://betterfasteracademy.com/time-...Becca's YouTube Channel / beccasyme Becca's Amazon Author Pagehttps://www.amazon.com/stores/author/...Chapters00:00 Introduction and Guest Introduction05:09 Tips from the Trenches: Author Insights10:18 Understanding the Game of Publishing18:46 Core Motivations and Author Success30:00 Understanding Higher Order Motivations32:02 The Struggle with Social Media Engagement34:18 Navigating Discoverability in a Saturated Market36:18 The Importance of Personal Choice in Writing38:49 The Emotional Toll of Writing and Creativity41:39 Understanding the Rules of Publishing44:16 The Unpredictability of Success in Publishing55:49 Covenants for Resilience in Writing01:02:08 Outro

May 26, 2025 • 1h 46min
Author Sidekick, with Michael Evans, The BookFunnel Podcast Episode 17
In this engaging discussion, sci-fi author Michael Evans, known for his 12 novels and as the creator of Author Sidekick, shares his passion for helping authors thrive in marketing. He delves into strategies for leveraging personal strengths and unconventional platforms to connect with readers. Michael emphasizes the importance of authenticity in storytelling and offers insights into maximizing newsletter engagement and exploring niche audiences. He also discusses the significance of pre-writing cover designs to captivate potential readers early.

May 2, 2025 • 1h 34min
Market Fuel for Authors with Bekah Brinkmeier, The BookFunnel Podcast Episode 16
In this episode of the Book Funnel Podcast, host Jack Shilkaitis and guests discuss various aspects of writing, publishing, and marketing for indie authors. They explore the challenges of balancing writing with personal life, the benefits of dictation, and the importance of community support. The conversation also introduces AutoCrit's new feature, Market Fuel, which aims to assist authors in understanding their market and improving their marketing strategies. In this conversation, Bekah Brinkmeier and Jack Shilkaitis discuss various aspects of writing and marketing for authors. They delve into the importance of crafting compelling blurbs, the role of AI in writing, and the significance of understanding one's target audience. The discussion also covers innovative marketing strategies, the creation of engaging reader magnets, and the necessity of market research. Additionally, they highlight the value of community support in the writing process and introduce the Novel 90 challenge as a new opportunity for writers to complete their works.Sign-up for Upcoming BookFunnel Webinarshttps://calendly.com/jack_bookfunnelJoin the Discussion in the BookFunnel Authors Facebook Group / 14n8xw8jpc Questions? We can help! Leave a comment on this video or at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!TakeawaysWriting and marketing are both challenging for indie authors.Dictation can significantly enhance the writing process.Finding a balance between writing and personal life is crucial.Community support can provide motivation and accountability.Market Fuel helps authors identify their target audience and market trends.Creative work includes brainstorming and thinking time, not just writing.Overcoming writer's block can involve fun and quirky writing exercises.Setting realistic goals can prevent discouragement in the writing process.Using visual aids can enhance the writing experience.Every book has a potential market, and tools can help identify it. Crafting a compelling blurb is essential for book promotion.AI tools can assist in writing but should not replace the author's voice.Understanding your target audience is crucial for successful marketing.Using tools like AutoCrit can provide insights into audience preferences.Engaging reader magnets can enhance reader connection and retention.Innovative marketing strategies can set authors apart in a crowded market.Navigating genre expectations is important for reaching the right audience.Market research can save authors time and improve book performance.Effective ad targeting is key to successful book promotion.Community support can motivate and enhance the writing process.Chapters00:00 Introduction and Setting the Scene03:05 Exploring AutoCrit and Its Features05:56 Writing Progress and Personal Updates10:03 Creative Techniques and Writing Tips13:36 The Power of Dictation in Writing22:39 Self-Publishing Tips from the Trenches27:10 Conquering Writer's Block with Creativity33:26 The Power of Positive Reinforcement in Writing42:33 Visualization Techniques for Enhanced Writing47:37 Introducing Market Fuel: A New Tool for Authors52:37 Exploring Genre and Market Fit55:40 Understanding Target Audience and Marketing Strategies01:00:20 The Role of AI in Writing and Editing01:02:26 Writing to Market: Finding Your Niche01:11:23 Creative Reader Engagement Strategies01:27:00 World Building and Market Research01:29:08 Ad Strategies for Indie Authors01:31:31 Target Audience Identification01:32:48 Understanding Reader Demographics01:34:51 Using Feedback for Targeting01:35:45 The Importance of Genre in Marketing01:43:22 Introducing Novel 90 Writing Challenge01:48:49 Community Support for Writers01:55:14 Outro

Apr 25, 2025 • 1h 3min
Meet the BookFunnel Reader Support Team, The BookFunnel Podcast Episode 15
In this episode of the Book Funnel Podcast, host Jack Shilkaitis is joined by the Book Funnel Reader Support Team, including [Redacted], [Redacted], and [Redacted]. They discuss the origins of the Book Funnel support system, the importance of reader support, and share valuable tips for authors on how to effectively utilize the service. The team also reveals the story behind the name 'Jamie' used in support communications, emphasizing the human element behind the service. The conversation highlights the dedication of the team to assist authors and readers alike, ensuring a smooth experience in the self-publishing journey. Sign-up for Upcoming BookFunnel Webinarshttps://calendly.com/jack_bookfunnel Join the Discussion in the BookFunnel Authors Facebook Grouphttps://www.facebook.com/share/g/14N8Xw8JPc/ Questions? We can help! Leave a comment on this video or at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!

Apr 17, 2025 • 1h 27min
Dictation & Overcoming Critical Voice with Christopher Downing, The BookFunnel Podcast Episode 14
In this episode of the Book Funnel Podcast, Coach Chris shares insights on the importance of coaching in writing, the practice of narration without expectation, and overcoming the initial hurdles of dictation. The conversation delves into effective writing tips, the role of technology, and the significance of outlining. Chris emphasizes the need to find one's unique writing process and how to deal with the critical voice that often hinders creativity. The episode also explores the journey of a writing coach and the evolution of a writer, concluding with valuable advice for aspiring authors.More About Christopher DowningCoaching: https://www.coach.me/ChristopherDowningSubstack: https://the9practices.substack.com/Books by Christopher Available Amazonhttps://www.amazon.com/stores/Christopher-Scott-Downing/author/B00YN1PT26 Takeaways: Coaching provides accountability and support for writers. Practicing narration without expectation helps improve storytelling skills. Overcoming initial hurdles in dictation is crucial for success. Utilizing technology can enhance the writing process. Finding your unique writing style is essential for creativity. Dealing with critical voice is a common challenge for writers. Writing is a journey that requires practice and patience. Embracing rough drafts can lead to better writing outcomes. Outlining can help organize thoughts and improve writing flow. Every writer has a unique process that should be respected and nurtured. Sign-up for Upcoming BookFunnel Webinars https://calendly.com/jack_bookfunnel Join the Discussion in the BookFunnel Authors Facebook Group https://www.facebook.com/share/g/14N8Xw8JPc/ Questions? We can help! Leave a comment on this video or at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!

Apr 8, 2025 • 1h 41min
Indie Focused Brick and Mortar, The BookFunnel Podcast Episode 13
In this engaging conversation with Donovan Scherer, owner of Studio Moonfall and an author-illustrator, discover how he turned his graphic design passion into a thriving indie bookstore. He shares insights on supporting local authors and hosting community events. Explore his tips on marketing, merchandising, and maximizing distribution through IngramSpark. Donovan also discusses his colorful new book about chubby animals, all while providing a virtual tour of his bookstore, packed with unique opportunities for authors. Perfect for indie enthusiasts!