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E134: Bitwise CIO: It's Boring, But It Will Make You Rich in Crypto

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Aug 14, 2025

Guest

Matt Hougan

Matt Hougan, CIO of Bitwise Asset Management, shares why his "boring" crypto strategy beat 96% of fund managers with 12x returns over seven years. He dives into his 80/20 portfolio rule and predicts Bitcoin could hit $200K by 2025. The discussion emphasizes the rise of institutional investment and the need for clear, disciplined approaches to cryptocurrency. Matt also breaks down complex crypto concepts for easy understanding and advocates for a balanced investment strategy amidst market volatility.

01:17:33

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ADVICE

80/20 Portfolio Rule

Use an 80/20 rule: place 80% in long-term core crypto and 20% to speculate.
Rebalance and tolerate small speculative losses as a cost of learning.

insights

INSIGHT

Blockchain As Trustless Shared Database

A blockchain is a shared database everyone can see that updates in real time without trusting a company.
That enables digital property rights and instant global transfers.

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ADVICE

Resist Noise; Buy And Hold

Stop trading on noise and adopt buy-and-hold index strategies for most of your crypto.
Control behavior with simple rules rather than trying to pick winners.

Get the Snipd Podcast app to discover more snips from this episode

San Francisco: A Culinary and Collaborative Haven

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Unconventional Pathways to Career Success

07:23 • 3min

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Cultivating Confidence and Consistency in Cryptocurrency Success

10:35 • 4min

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Demystifying Cryptocurrency for All Ages

14:15 • 22min

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Navigating Crypto Investments: Beyond Bitcoin

36:39 • 19min

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Investing Beyond the Chaos

55:54 • 4min

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Merging Nature and Technology: The Art of Writing a CIO Memo

59:35 • 2min

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Navigating Podcasting and Cryptocurrency Challenges

01:01:57 • 15min

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In 'MONEY Master the Game: 7 Simple Steps to Financial Freedom,' Tony Robbins provides a comprehensive blueprint for securing financial freedom. The book is based on extensive research and interviews with legendary investors such as Warren Buffett, Ray Dalio, Carl Icahn, and John Bogle. It outlines seven steps: making the most important financial decision of your life, becoming an insider by knowing the financial rules, making the game winnable, making the most important investment decision, creating a lifetime income plan, investing like the top 0. 1%, and taking action. The book emphasizes the importance of education, diversification, and developing the right financial strategies to achieve long-term financial security and freedom.

Matt Hougan, CIO of Bitwise Asset Management ($10B AUM), reveals why his "boring" crypto strategy outperformed 96% of fund managers and delivered 12x returns over 7 years.

Matt shares his 80/20 portfolio rule, predicts Bitcoin hitting $200K in 2025, and explains why the trillion-dollar institutional wave is just beginning.

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PARTNERS

🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/

💳 KAST is a global financial platform that enables users to manage and spend stablecoins and cryptocurrencies using a Visa Card or Apple Pay. Available in over 100 countries: https://kastfinance.app.link/SHIFT

🔓 Trezor is the safest cold storage wallets for crypto security and financial independence.

Buy your Trezor Wallet (use PROMO Code from the video for a 10% discount): https://trezor.io/?transaction_id=1026f18ed46409e495c6db4bff90ab&offer_id=133&affiliate_id=35356

🌱 Bitwise Asset Management is the crypto specialist asset manager with more than $10 billion client assets and more than 30 crypto solutions across ETFs, index funds, alpha strategies, staking, and more.

https://bitwiseinvestments.com/

💧Sui is a first-of-its-kind Layer 1 blockchain and smart contract platform designed to make digital asset ownership fast, private, secure, and accessible.

https://sui.io/

🔘 Mantle Network enhances dApp development with Ethereum's security, low fees, and quick transactions through innovative layer-2 technology. Users can stake ETH for mETH, contributing to a transparent, community-driven ecosystem governed by $MNT token holders, fostering innovation and collaboration.

https://www.mantle.xyz

★ Forza! is Coinsilium's Gibraltar-based Bitcoin treasury company. Coinsilium’s shares are traded on the Aquis Stock Exchange (AQUIS:COIN) and on the OTCQB in the US (OTCQB:CINGF).

Find out more at https://www.coinsilium.com/

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Follow Matt Hougan

• Twitter: https://x.com/matt_hougan

• Twitter: https://x.com/bitwiseinvest

• LinkedIn: https://www.linkedin.com/in/matthew-hougan

• Website: https://www.yellow.org/

FOLLOW KEVIN & WHEN SHIFT HAPPENS👇

Twitter (X): https://x.com/KevinWSHPod

Instagram: https://www.instagram.com/kevinwshpod/

Linkedin: https://www.linkedin.com/in/kevinfollonier/

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DISCLAIMER

The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.

#Entrepreneurship #Crypto #news

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0:00 Introduction

1:29 Please Subscribe

1:54 Partnerships

2:40 San Francisco’s Unique Advantages

5:25 Time Spent in San Sebastian

5:59 Who is Matthew Hougan?

6:33 Improving Financial Technology Globally

7:14 Why Majors Matter Less

9:41 Self Custody with Trezor

10:35 Discipline and Consistency Win

14:18 What is Crypto?

18:29 Why Should I Do Crypto?

21:29 Filtering Noise in Crypto

23:40 The Myth of Trading Alpha

27:44 Crypto Gains Vs. Traditional

28:44 The Danger Of Certainty

32:12 How I Allocate To Crypto

33:28 Why Index Funds Win

36:38 Crypto’s Version of the S&P

39:36 ETFs Democratize Investing

41:18 ETF vs. Self Custody

44:37 Traditional Investing Works In Crypto

46:39 80/20 Crypto Strategy

50:11 Bitcoin’s Long-Term 10x Potential

54:00 From Speculation To Fundamentals

55:50 What is Bitwise?

56:32 Separating Emotions From Decisions

58:27 Writing Memos While Running

1:00:04 AI Can’t Replace Thinking

1:04:10 Crypto’s Undervalued Importance

1:07:16 Media Perception vs. Reality

1:11:38 Prediction for the Next 12 Months

1:12:29 Crypto Demand Outpaces Supply

1:16:29 Concluding Remarks

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