No Priors: Artificial Intelligence | Technology | Startups The Shifting Value of Content in the AI Age with Cloudflare CEO Matthew Prince
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Aug 7, 2025 
Matthew Prince, co-founder and CEO of Cloudflare, shares insights on the evolving internet landscape as it shifts from search engines to AI. He discusses the implications for content creators and the need for fair compensation models in an AI-driven environment. Matthew also addresses the monopolization concerns surrounding AI corporations and how Cloudflare is positioning itself to empower independent creators. The conversation highlights the importance of innovative strategies and adaptive approaches to navigate the future of content monetization.
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AI Shifts Internet Value Model
- The internet's historical value model was based on traffic derived from search engines.
- AI shifts focus to derivatives, drastically reducing traffic to original content creators.
Use Cloudflare for Scarcity
- Create scarcity in content by blocking AI training access through Cloudflare tools.
- Participate actively in emerging marketplaces to ensure fair compensation for creators.
Control AI Crawler Access
- Use new standards to set fine-grained permissions controlling AI crawler access.
- Implement protections that require AI robots to pay for content while humans can access it freely.