The Reason Why Most Brands are LOSING

21 snips

Sep 25, 2022

Discover why brands are floundering in today’s digital landscape. The speaker emphasizes the power of social media in shaping brand identity and explains why the interest graph trumps the social graph. Learn about the transformative potential of web 3.0 and consumer blockchain in marketing. Efficiently creating high-volume content is also discussed, offering actionable insights for brands striving to innovate in a rapidly shifting environment.

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INSIGHT

Brand Building on Social Media

Brand building now happens on social media.
Ignoring this is illogical, especially given social media's influence.

ADVICE

Cost-Effective Marketing

Prioritize cost-effective methods for achieving marketing goals.
Explore contemporary platforms like TikTok and YouTube instead of overspending on traditional media.

ANECDOTE

Early Social Media Investments

Gary Vaynerchuk invested heavily in Facebook, Twitter, and Tumblr.
He believed Tumblr would be the biggest due to its interest graph focus.

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