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Stronger in Midlife: Holly Nicholson’s Real-World Blueprint

Oct 21, 2025
Holly Nicholson, a former teacher turned trainer and nutrition coach, created the STRONG Method™ to empower women over 40. She shares her journey from fitness novice to expert, tackling common training mistakes and the importance of mindset shifts. Holly discusses how to manage hormonal changes and stay committed to fitness amidst life's chaos. She emphasizes that self-care is strategic and provides practical tips for busy moms to find time to work out. With humor and wisdom, she navigates social perceptions around fitness and lifestyle changes.
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ANECDOTE

From Classroom To Fitness Coach

  • Holly started teaching group fitness at 25 while newly married and used classes as childcare and an hour to herself.
  • That early classroom experience seeded her love of coaching and community which later became her online business.
ANECDOTE

Strength Roots Began In High School

  • Holly recalls taking a high school weight class and squatting 150–160 pounds, which sparked her love of strength training.
  • That early gym job taught hands-on skills and foreshadowed her later 5am coaching routine and business growth.
INSIGHT

The 'Messy Middle' Of Training

  • Holly describes a 'messy middle' where group fitness emphasized sweat and light weights, which later shifted to progressive overload.
  • She realized 'lifting like cardio' limits long-term change and moved to structured strength progression.
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