From 56 to 100 Units: The Strategy Behind Justin Ford’s Biggest Year Ever | Glover U

Join Jeff Glover live from the 2025 Live Unreal Retreat in Traverse City, Michigan, for an in-depth interview with top-producing Realtor and Glover U Coach Justin Ford. A Detroit-based agent with 20 years in the real estate industry—and 12 years actively selling—Justin breaks down exactly how he built his production, scaled his mindset, and set himself up for his best year ever.

In 2024, Justin closed 56 units at $18M in volume. As of June 2025, he has already sold 44 units for $15M and is laser-focused on hitting his goal of 100 units and $35M by year’s end. In this episode, Justin reveals the strategies, habits, and systems that are helping him outperform his previous years and what he’s doing differently to win in today’s shifting market.

You’ll hear Justin share:

• How he got started working with Jeff Glover and the turning point that changed his business trajectory

• Why 2025 is on track to be his best volume year yet—and the exact plan he’s executing to make it happen

• His daily routine for listing more expireds, generating consistent leads, and maintaining high accountability

• A breakdown of his typical day, from morning mindset to lead gen to follow-up

• Why Glover U’s Prospecting Bootcamp can transform any agent’s production

• The #1 thing holding most agents back from achieving their goals—and how to overcome it

Whether you're a brand-new Realtor or a seasoned agent looking to scale, this conversation is packed with high-level real estate insights, practical scripts, and real-world performance strategies you can implement immediately.