Masters of Scale Rapid Response: Surviving a close shave, with Harry's co-CEO Andy Katz-Mayfield
May 6, 2021
Discover how Harry's navigated the turbulence of a blocked billion-dollar merger and the onset of the pandemic. Co-CEO Andy Katz-Mayfield shares their journey of innovation and resilience, launching new brands while adapting to changing consumer demands. They explore the dynamics of co-CEO leadership, emphasizing clear communication and strategic pivots. The discussion also highlights innovative employee appreciation programs like the 'Lobatical' vacation initiative, showcasing the importance of community and support in overcoming business challenges.
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Double Whammy
- Harry's faced a setback when the FTC blocked their acquisition by Edgewell in early 2020.
- Shortly after, the COVID-19 pandemic hit, creating a double challenge.
Vision Remains
- Harry's had already envisioned building a family of brands before the Edgewell deal.
- Examining Edgewell's operations gave them more conviction in their independent approach.
DTC Advantage
- Harry's direct-to-consumer (DTC) model allowed them to adapt quickly during the pandemic.
- They emphasize testing, learning, and iterating, which gives them an advantage over retail-dependent businesses.