The Game with Alex Hormozi Mastering Personal Branding and Content Strategy | Ep 766
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Sep 23, 2024 Discover the art of personal branding and why authenticity matters in today's business landscape. Learn how to narrow your content strategy to niche topics that resonate with your audience. Explore engaging techniques for social media that establish credibility and attract viewers. Uncover the challenges of building a personal brand and the importance of skill development. Shift your mindset on productivity by balancing creative 'maker time' and decision-focused 'manager time.' Embrace action and continuous improvement for brand growth!
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Personal Branding Defined
- Personal branding involves curating associations, both positive and negative.
- Avoid pretending and focus on truthfully representing your accomplishments.
Broad Content Experiment
- Alex Hormozi experimented with broader content, including college and relationships.
- While views and subscribers increased, business metrics like opt-ins and book sales decreased.
Niche Content Strategy
- Focus on niche content relevant to your target audience.
- Don't get caught up in vanity metrics like views and subscribers if they don't translate to business results.