193 | Bringing Fresh Ideas, Digital Marketing and Great Customer Experience to the Beauty Industry - with Britt Seva

Coming out of cosmetology school, Britt Seva was completely unprepared to enter the industry. She says she couldn’t cut hair to save her life and knew nothing about business. However, she built up a successful clientele because she understood marketing and exactly how people wanted to be treated during their appointments. She was asked to be a salon director and created a hugely successful team with an unbeatable work culture. Other salon owners began asking how Britt did it, so she started a business to help them. She has developed a membership and a ton of free resources for salon owners and stylists and her podcast, the Thriving Stylist Podcast, has over 1 million downloads.

You Will Hear About:

• [7:49] Britt’s self-made background
• [18:55] Being $30,000 in debt when she started her business
• [20:42] Knowing enough to align yourself with the right coach for you
• [24:51] Creating a positive work culture in a traditionally gossipy industry
• [30:29] Bringing fresh ideas to the beauty world
• [32:16] Marketing your podcast
• [36:52] Creating community and connection with a membership and live events
• [45:28] Only doing things you enjoy
• [46:56] Creating white space to get clarity

Resources:

• Learn more at: https://brittseva.com
• The Thriving Stylist Podcast: https://www.thrivingstylisttribe.com/podcast/
• Instagram: https://www.instagram.com/thrivingstylisttribe/
• Read: Blue Ocean Strategy

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Mommy Millionaire is a production of Crate Media