Would earning $1 million dollars in revenue this year solve all of your problems? It might, but it could also cause a whole set of new ones, inspiring you to scale back. That’s the story behind the business of today’s guest, Kaneisha Grayson. She shares how she built a seven-figure business, and why she later restructured to one that better honors her energy and goals.
More About Kaneisha: Kaneisha Grayson is the founder of The Art of Applying, an agency that aids graduate school applicants get accepted into top-tier schools and achieve funding. She is the author of Be Your Own Boyfriend: Decide to Be Happy, Unleash Your Sexy, and Change Your Life and host of the Scale Your Joy podcast. Kaneisha is dedicated to sharing her journey with like-minded people who are ready to forge their own path, creating a life and business that brings them joy instead of suffering through the corporate grind.
🌟3 Key Takeaways:
- Be mindful of what financial metrics matter most on the route to your broader business goals. What is more important: high top-line revenue, or profit and owner take-home pay?
- Facebook Ads can be a great fit for people selling high-ticket programs that later roll into a recurring revenue model; but buyer beware—they may not be your most profitable channel.
- Set up a “body double”: Kaneisha has learned that for those navigating ADHD, having real-time support and accountability, such as virtual coworking, makes a huge difference.
📝Permission: Ignore business advice that doesn’t work for you, or that—for whatever reason—you just can’t do. Stop internalizing failures you’re experiencing without further investigation about alternate routes.
✅Do (or Delegate) This Next: What are you tracking to tell you whether or not you’re successful? Are those metrics aligned with what is making your life joyful? Re-evaluate the metrics you monitor and match them to what you value most.
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Free Time with Jenny Blake