Explore the worldwide popularity of kimchi, its rise in consumption and exports, and the deep emotional connection Koreans have with this beloved dish. Learn about the variations and cultural appropriation of kimchi, the localization and global branding efforts, and the importance of meeting the demand for traditional kimchi.
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Quick takeaways
Kimchi's popularity has spread beyond Korea and Korean communities, capturing the interest of global consumers and driving its increasing demand.
Kimchi's global popularity has led to various adaptations and interpretations worldwide, broadening the definition of the kimchi brand and fostering its continued commercial success.
Deep dives
Kimchi's Global Popularity and Impact
Kimchi, the traditional Korean dish, has gained popularity beyond Korea and Korean communities, capturing the interest of global consumers. The recent surge in kimchi sales worldwide, even beyond traditional Korean exports, indicates its growing acceptance and demand. Kimchi's unique fermentation process sets it apart from pickled vegetables and contributes to its distinct flavor and health benefits. The global pandemic, including the SARS epidemic and COVID-19, has highlighted kimchi's potential benefits for gut health and the immune system, driving its popularity further. As kimchi consumption continues to grow, its cultural significance and emotional connection with Koreans remain strong.
Authenticity and Adaptations of Kimchi
Kimchi's popularity has led to various adaptations and interpretations worldwide. Different versions of kimchi are emerging, adopting local flavors and catering to specific regional tastes. While purists may question the authenticity of non-traditional kimchi, its increasing accessibility and popularity have positive implications for spreading awareness of Korean cuisine. Many Korean brands and businesses emphasize the traditional and authentic aspects of kimchi, promoting its unique cultural identity. However, the acceptance and adaptation of kimchi globally help broaden the definition of the kimchi brand and foster its continued commercial success.
Kimchi's Impact on Local Producers
Kimchi's global popularity has opened doors for local producers and businesses worldwide. Entrepreneurs from various countries, including the UK and Scotland, have started their own kimchi businesses, offering their own unique interpretations while maintaining the fundamental principles of kimchi. Local consumer demand, coupled with an increasing interest in Korean culture and cuisine, has contributed to the growth of kimchi production and sales in different regions. While debates may arise regarding the authenticity of these non-Korean kimchi variations, their presence in the market showcases the diverse interpretations of this beloved Korean dish.
Kimchi, the tangy fermented vegetable dish, is now being made and sold around the world.
South Korea’s kimchi export value has risen dramatically in the past few years, going far beyond Asia. And it's consumed by not only overseas Koreans but by the locals too.
While kimchi remains a distinctly Korean dish, in recent years, those with little to no connection to the country have been producing and selling kimchi.
What is behind the rise?
In this edition, David Cann looks into the growing popularity of the dish; speaking to kimchi experts, traders and producers.
Presented and produced by David Cann.
(Picture: Kimchi being made at a traditional market in Seoul, South Korea. Credit: Reuters/Kim Hong-Ji)
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