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3min chapter
Kimchi: Korean food goes global
Business Daily
The Localization and Global Branding of Kimchi
This chapter explores the localization of kimchi and its impact on global branding. It discusses the tasting of kimchi in Japan with Japanese seasoning and the cultural branding that comes from maintaining tradition. The chapter also emphasizes the growth of the kimchi boom and the importance of meeting the demand for traditional kimchi, concluding with a mention of homemade kimchi and a closing statement.
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Discover
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