#159: Jeff Sweat, Founder of Sweat + Co

Jeff Sweat makes advertising agencies famous. Jeff Sweat is the founder of Sweat + Co, a PR consultancy focused on advertising. As an ex-journalist, content marketing pioneer, two-time novelist, and agency PR veteran, Jeff has learned it's not enough to tell a story—you have to create a story worth telling. He teaches us all about the communications, PR and marketing arms at every agency, how to break into it, and how to thrive in it. Links Connect with Jeff: here Connect with us: here Win a Crowbar to break into advertising: here Paid Disclosure: Disclosure: This episode of Breaking and Entering was made possible through a paid collaboration, which helped us produce and grow our show. While this partnership supports us, rest assured that our opinions and content remain independent and authentic. We value your support and are committed to providing valuable content to our listeners. Here is a link to the full disclosure: https://docs.google.com/document/d/1Tp4Fw7p2aHthT8MVgW3WKDCdnO_T9i6eajQrpUBmyPY/edit --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message