310. PIMCON Returns: 3 Talks That Changed PI (And How to Give the Next One)

Want to share the stage with personal injury law's biggest names? As PIMCON returns to Scottsdale this October, we're reserving one speaker spot for our community. 

Will YOU be the next PIMCON Speaker? CLICK HERE TO APPLY

In this special PIMCON showcase, three industry leaders share strategies their firms have already implemented with remarkable results. Amanda Demanda reveals how narrowing her firm's focus led to bigger cases and an unforgettable brand. Bob Simon demonstrates why focusing only on what you love (and building the right team around you) creates unstoppable momentum. Dave Thomas shares how Law Tigers turned authentic community involvement into a marketing powerhouse, generating 35% of their cases through grassroots efforts across 33 states.

We discuss:

• Implementing PIMCON insights in real firms 
• Transforming marketing from expense to asset 
• Building systems that scale without losing soul 
• Creating genuine community connections that drive revenue 
• Measuring and tracking unconventional marketing ROI

Guest Details

Amanda Demanda: The brand-building strategist redefining what's possible in PI

Bob Simon: Trial attorney turned referral network master

Dave Thomas: Community engagement pioneer behind Law Tigers' nationwide success

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

• Rankings: Website, Instagram, Twitter
• Chris Dreyer: Website, Instagram
• Newsletters: The Dreyer Sheet 
• Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
• Work with Rankings: Connect

Time Stamps

00:00 Intro

00:17 Call for Community Speakers

01:00 Amanda Demanda: From Big Tobacco to Building an Unforgettable PI Brand

01:33 Aligning With Your Target Audience

04:35 Making Your Message Pop

08:00 The Power of Bold Branding Choices

11:59 [Transition to Bob Simon]

12:03 Why Personal Relationships Beat VC-Backed Marketing

13:21 The Immigration Lawyer's Million-Dollar Referral Strategy

19:15 Building Your Referral Network

20:25 The Freedom of Focusing on What You Love

20:53 [Transition to Dave Thomas]

21:03 Stop Making Your Firm the Hero

22:14 The Law Tigers Community-First Approach

24:44 Real Community Leadership

26:06 Tracking What Matters

27:03 The Numbers Don't Lie: Grassroots Marketing Results

29:08 The Grassroots Marketing Pyramid

30:06 Closing Call for PIMCON Speakers

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