The Examined Life

How do you become great at networking? [Mo Bunnell]

Sep 5, 2024

Mo Bunnell, founder and CEO of Bunnell Idea Group, is an expert in business development and client relationships. He challenges the traditional view of networking, advocating for genuine connections over transactions. Mo emphasizes the power of generosity in building relationships and shares strategies for overcoming the fear of rejection. He introduces the 'coffee challenge' to practice networking skills, and highlights the importance of common interests and consistent communication for meaningful connections. This fresh take on networking can transform your career!

01:05:42

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Episode guests

Mo Bunnell

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Episode notes

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Quick takeaways

Networking should be perceived as authentic relationship building, focusing on genuine connections rather than transactional exchanges.

Adopting a 'give to get' mindset encourages professionals to assist others, transforming networking interactions into rewarding and meaningful experiences.

Creating structured lists of opportunities and key relationships helps professionals navigate networking efforts with intention and strategic direction.

Deep dives

Reframing Networking as Relationship Building

Networking is often perceived negatively, especially among high-achieving professionals like lawyers and bankers who find networking events awkward and unappealing. To shift this mindset, the discussion emphasizes viewing networking as authentic relationship building instead of a transactional activity. Leaders approach these scenarios with a mindset of helping others, which fosters genuine connections. This perspective not only makes networking more enjoyable but also leads to more productive relationships.

Intro

2min

Redefining Networking through Authentic Relationship Building

3min

Transforming Networking Through Generosity

3min

Navigating Professional Networking

27min

Networking Through Commonalities

8min

Overcoming Rejection: The Coffee Challenge and Networking Notes

4min

Mastering Meaningful Networking

14min

Mastering Networking: Engaging Connections

5min

We’ve been thinking about networking wrong this entire time. Let’s flip the script and focus instead on adding value, deepening connection and staying in touch. These strategies can then help you change careers, improve your “business development” and increasing your surface of luck.

Mo Bunnell is the founder and CEO of Bunnell Idea Group (BIG), a consulting and training company that specializes in helping professionals improve their business development and client relationship skills. He’s the author of Give to Grow and The Snowball System. [Episode 66]

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