How do you become great at networking? [Mo Bunnell]
Sep 5, 2024
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Mo Bunnell, founder and CEO of Bunnell Idea Group, is an expert in business development and client relationships. He challenges the traditional view of networking, advocating for genuine connections over transactions. Mo emphasizes the power of generosity in building relationships and shares strategies for overcoming the fear of rejection. He introduces the 'coffee challenge' to practice networking skills, and highlights the importance of common interests and consistent communication for meaningful connections. This fresh take on networking can transform your career!
Networking should be perceived as authentic relationship building, focusing on genuine connections rather than transactional exchanges.
Adopting a 'give to get' mindset encourages professionals to assist others, transforming networking interactions into rewarding and meaningful experiences.
Creating structured lists of opportunities and key relationships helps professionals navigate networking efforts with intention and strategic direction.
Deep dives
Reframing Networking as Relationship Building
Networking is often perceived negatively, especially among high-achieving professionals like lawyers and bankers who find networking events awkward and unappealing. To shift this mindset, the discussion emphasizes viewing networking as authentic relationship building instead of a transactional activity. Leaders approach these scenarios with a mindset of helping others, which fosters genuine connections. This perspective not only makes networking more enjoyable but also leads to more productive relationships.
Focus on Giving to Build Connections
A key insight is the importance of giving in networking contexts. Instead of entering interactions with the intent of taking or extracting value, individuals should focus on how they can be of assistance to others. The concept of 'give to get' is introduced, suggesting that having a mindset geared towards offering help creates a better environment for relationship-building. This approach transforms interactions from feeling burdensome to being rewarding and meaningful.
Identifying Opportunities and Relationships
For professionals feeling overwhelmed by the pressure to bring in business, creating structured lists can be beneficial. A suggested system includes compiling a list of potential opportunities and a second list of key relationships that could be nurtured. This method encourages individuals to identify strategic partners and future clients based on previous interactions and industry relevance. By having a clear strategy, professionals can navigate their networking efforts with intention and direction.
Utilizing Thought Pieces to Provide Value
Creating thought pieces or informative materials on relevant topics is a powerful way to stay connected with peers and demonstrate expertise. These pieces can serve as conversation starters and touchpoints when following up with contacts. The practice of asking, 'Would it be helpful if I...' allows individuals to extend an offer of assistance while consciously engaging with their network. This not only enhances visibility but also positions the individual as a valuable resource within their professional community.
The Power of Commonality and Authentic Engagement
Building rapport through common interests is crucial in forming lasting relationships. Individuals should actively seek commonalities with their contacts, as these shared interests help break down barriers and facilitate deeper connections. Simple, engaging questions can lead to more meaningful conversations, allowing both parties to feel valued and heard. This approach creates a more enjoyable networking experience and fosters trust, which is essential for long-term professional relationships.
We’ve been thinking about networking wrong this entire time. Let’s flip the script and focus instead on adding value, deepening connection and staying in touch. These strategies can then help you change careers, improve your “business development” and increasing your surface of luck.
Mo Bunnell is the founder and CEO of Bunnell Idea Group (BIG), a consulting and training company that specializes in helping professionals improve their business development and client relationship skills. He’s the author of Give to Grow and The Snowball System. [Episode 66]