Social media marketing is evolving rapidly, demanding fresh strategies and an authentic approach. Yasmine Khosrowshahi, CEO of BlueTickSocial, emphasises that brands must be agile, authentic, and consistent. Gone are the days of flashy, empty posts; brands must focus on personal connection and providing value. By fostering real engagement and maintaining a cohesive brand voice, marketers can turn social media platforms into powerful tools for growth. Tune in now as Yasmine talks about the importance of measuring results and refining tactics, ensuring that every move counts towards long-term success.
[00:35] - About Yasmine Khosrowshahi
Yasmine is the Chief Executive Officer and Founder of BlueTickSocial, a social media marketing agency.
She studied Communication with a specialisation in Integrated Marketing Studies and a minor in Entrepreneurship at Wake Forest University.
Yasmine has gained experience in the startup world as CMO and marketing lead for multiple projects.
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