Allen is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book The Creative Curve, on how anyone can achieve moments of creative genius, coming out in June 2018 from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune.

Top 3 Value Bombs:

1. Consumption is one of the leading indicators of creativity.

2. Luck is where efforts meet opportunity. Those people are putting themselves in the right place, putting in the effort, so when the opportunity comes, they make things happen.

3. Humans are walking contradictions. We crave safety but we also crave novelty. It’s like weighing risk and rewards.

Visit Allen’s website - TheCreativeCurve.com

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