The B2B Playbook #144: 5 Steps to Building an End-to-End Business Growth Engine | CRO School - pt.1
Are you struggling to acquire new customers profitably? Do you have a bloated sales team that are trying to find the needle in the haystack? Are customers churning after being sold a dream you can't deliver on?
You may have been setup to fail with a sales-led model that just won't work for your business as you scale.
To answer your prayers for a 'better way', we've teamed up with 7x ex Head of Sales, Adem Manderovic, to bring you a combined marketing and sales system that will completely align your business. It will help you build a growth engine that allows you to win more customers for less, and reduce churn.
It gets sales, marketing and customer success to all play on the same team.
Tune in and learn:
+ The end-to-end process for building a growth engine
+ Why the predictable revenue model has set you up to fail
+ Why marketing aren't able to do real marketing
If you're struggling to hit targets and are feeling the pain of churning and burning the market, make sure you check out this mini-series where we detail our 5-step framework.
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00:00 Introducing the Mini-Series on Business Growth
01:10 Meet Adam Manderovic: 7x Head of Sales
02:10 The Gap in B2B Go-to-Market Strategies
03:40 Revolutionizing Sales Proposals with Animations
05:00 Aligning Marketing and Sales for Revenue Growth
06:40 What is a Business Growth Engine?
08:10 The Impact of Venture Capital on Marketing Metrics
09:50 The MQL Trap: Why Traditional Lead Gen Fails
11:30 Lost Marketing Fundamentals in B2B
13:10 The 5 Stages of Buyer Awareness
14:30 Targeting the 97%: Beyond Active Buyers
15:40 The Reality of Your Addressable Market
16:50 Why Only 0.6% of Your Market is Accessible
17:50 The Loss of Key Business Development Skills
18:40 Bringing Back Commercial Acumen to Marketing and Sales
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👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
Get the:
🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bplaybook.com/demand-generation-course
S06 E144 - The B2B Playbook
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