Matei Psatta is behind some of the most successful billboard advertising in the US and Europe. He shares why Out Of Home marketing is great for brand storytelling.

Matei is Co-founder and CEO at Blindspot, the company building the world's first interconnected network of digital indoor & outdoor screens for advertisers.

He and Daniel get into conversation on how to drive traffic using clever billboard tactics, why in-house creatives are a trend Matei loves to see, and connecting the dots between creativity and effective marketing.

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Follow Matei:

LinkedIn: linkedin.com/in/mateipsatta

Twitter: https://twitter.com/mateipsatta

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

125 - How To Create A Viral Billboard Campaign