Advanced Facebook Ads in the Meta Era

Jon Loomer, Owner of Jon Loomer Digital, joins the Social Pros podcast to share some of his words of wisdom and advice for those looking to take Facebook ads to the next level.

With the recent Facebook to Meta rebrand, things are a little up in the air in the social media world. But Jon weighs in on the future of Facebook and how marketers will have to adapt to succeed.

He gives some solid advice on getting started with Facebook ads, why you should focus on targeting the right people, and how to be mindful about sticking to a budget.

Jon goes on to talk about how competition has affected advertising on Facebook over the years and why it’s more important than ever to be creative and experiment to find what works.

In This Episode:

2:50 – Jon’s thoughts on Facebook’s rebrand to Meta
4:38 – What is “the metaverse”?
6:23 – How Jon Loomer Digital evolved into the resource for Facebook advertisers
10:08 – Why tie your Facebook ads to different stages of your funnel
12:07 – Creative, targeting, or budgeting: which is the most important?
14:31 – Why microtargeting is so powerful
18:00 – The factors holding people back from experimenting with Facebook ads
19:48 – How advertisers can set realistic result expectations
21:52 – How to get started with Facebook ads
25:56 – The challenges with dayparting
29:12 – Understanding how iOS14 can impact Facebook advertising
34:35 – What makes a good Facebook ad call to action
35:51 – How much should you trust Facebook’s auto-optimization?
41:48 – What experience and skills help you run successful ad campaigns
43:33 – Jon’s one tip to becoming a social pro

Resources

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