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Advanced Facebook Ads in the Meta Era

Social Pros Podcast

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Using Facebook to Optimize Your Ads

John Caso: How effective and successful do you feel you can be just turning it over n a facebook? Caso: It's a matter of understanding how optimization works. If you're using the defaults, a face book's going to get you the most action that they can get at the lowest cost. Thats what that means. Facebook doesn't care about quality. They just care about clicks. And if you're selling something, trusting tike facebook a deciding,. like what placement to show it in, or who to show it to is dangerous.

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