The Library of Minds The Truth About Consumer Investing with Forerunner Ventures Founder Kirsten Green
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Nov 20, 2025 
Kirsten Green, founder of Forerunner Ventures, shares her journey of transforming consumer investing by understanding the "say/do gap." She emphasizes the power of intuition in predicting consumer behavior and the importance of shipping early to learn from customers. Kirsten discusses how to identify latent needs without forcing trends and the need for businesses to evolve as they grow. She also dives into the impact of AI on consumer experiences, urging future founders to remain curious and open-minded amid changing dynamics.
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Cultivate Intuition Deliberately
- Train your intuition like a muscle by accumulating experiences and reflecting daily.
- Lean on intuition when you must choose people and visions you can live with if they fail.
Launch Early, Learn Exponentially
- Ship an imperfect product early to start exponential learning with customers.
- Use customer feedback cycles to improve rather than waiting for perfection.
People Over Metrics
- Consumer Quotient (CQ) centers decisions on people and behavior rather than pure metrics.
- Understanding who will use a product and why is essential across consumer and enterprise businesses.