Identifying Latent Consumer Needs vs. Forcing Trends

Kirsten Green, founder of Forerunner Ventures and early backer of Oura Ring, Hims, Dollar Shave Club, and Glossier, joins The Library of Minds to break down the biggest risk in consumer: the “say/do gap.”

Consumers say one thing - but their behavior tells a different story.
Kirsten shares how Forerunner built a $3B consumer fund by spotting these hidden behaviors early, training intuition like a muscle, and backing founders who sense cultural shifts before the data shows it.

Continue the conversation with Kirsten's Delphi here: https://www.delphi.ai/kirstengreen