Understanding Product Needs versus Customer Demands

Building products often involves a disconnect between what customers think they want and what they actually need. It's common for teams to follow directions from leadership that focus on customer requests without considering the broader implications and actual user experiences. This misguided approach can lead to products that fail to engage users or meet their true needs, resulting in lackluster performance. The importance of involving the team and utilizing their collective insights cannot be overstated, as it helps ensure that what is built resonates with the target audience.