EP #415 - Matthias Heuberger: Why Breathing is the True Sports Performance Metric
Jun 30, 2024
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Matthias Heuberger, founder of BreezeLabs, discusses the importance of tracking breathing for sports performance. They use AI models to detect breathing signals through headphones, optimizing training efficiency. Matthias shares insights on fundraising through Swisspreneur Syndicate and navigating startup challenges.
Breezelabs revolutionizes sports performance tracking by focusing on monitoring breathing patterns during workouts for precise training optimization.
The integration of audio technology in headphones allows real-time feedback on breathing signals during exercises, enhancing training efficiency.
Deep dives
Revolutionizing Sports Performance Tracking with Breathing Technology
Breezelabs introduces a groundbreaking approach to monitoring sports performance by focusing on tracking breathing patterns during activities, complementing traditional heart rate measurements. Aiming to address the limitations of smartwatches in accurately assessing workout intensity, the company's innovation utilizes audio technology through headphones to provide real-time feedback during exercises like interval training.
Technological Advances Driving Innovation
The development of Breezelabs' technology is closely linked to recent technological advancements, particularly in machine learning, AI, and audio sensor integration within headphones. These advancements enable the accurate tracking of breathing patterns solely through audio signals, a feat that wasn't feasible in the past. The convergence of improved algorithms, enhanced headphones with sensor capabilities, and evolving Bluetooth standards has created a fertile ground for Breezelabs' innovation.
Overcoming Entrepreneurial Challenges and Milestones
As an entrepreneurial venture, Breezelabs has navigated challenges inherent in startup ecosystems, such as team building, fundraising, and algorithm refinement. By leveraging a multidisciplinary team comprising experts in machine learning, audio analysis, and digital health, the company has achieved significant milestones. Key accomplishments include the successful validation of their algorithm, securing initial funding, and initiating collaborations with academic institutions to further enhance their sports science capabilities.
4:01 - The Breezelabs team & being an ETH spin-off
6:21 - Dealing with indirect competition
7:25 - Handling the unknown as a founder
8:31 - Fundraising through the Swisspreneur Syndicate
About Matthias Heuberger:
Matthias Heuberger is the founder and CEO of BreezeLabs, a startup developing a new way to track sports performance. He holds an MA in International Affairs from HSG and previously worked for Zurich Insurance Company and CSS Versicherung before starting BreezeLabs in 2022.
By using the built-in microphone in your headphones to record the audio signal during your runs, BreezeLabs delivers breathing rate tracking without any additional hardware. Their sophisticated AI models are capable of groundbreaking precision and accuracy in detecting breathing signals, which enables you to match your training plan precisely with the state of your body, thereby maximizing training efficiency and bringing you closer to achieving your ultimate performance goals.
They’re currently raising a maximum of CHF 500K through the Swisspreneur Syndicate. Check out our dealflow page to learn more about the deal.
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