Startups in Stilettos How Jackie Hutson Turned Postpartum Night Sweats into Piper & Mint's Sleepwear Success
“I never once thought about these other markets because it wasn't my experience yet. So you just never know where your business may lead you, even four months into it—it's all from listening.”
When Jackie Hutson gave birth to her son a little over a decade ago, she thought she had prepared for everything. But when she found herself waking up in the middle of the night drenched in sweat, she realized she was totally ill-equipped to deal with this particular postpartum side effect. After a conversation with a friend about their shared experience with postpartum night sweats, Jackie made it her mission to create the perfect blend of comfort and functionality. The solution? Cooling pajamas crafted from mint-infused fabric, designed to help women experience drier nights and more restful sleep. Today, Jackie is the founder of Piper & Mint, a woman-led sleepwear brand addressing night sweats with groundbreaking hormone responsive designs. The brand features mint infused fabrics that enhance sleep quality for women who are navigating postpartum, perimenopause, menopause, undergoing cancer or IVF treatments, or simply run hot at night. As the managing partner at Atrium Apparel, an eight figure design and manufacturing company, Jackie is dedicated to transforming women's sleepwear, ensuring every woman enjoys restful nights with stylish and functional solutions. Tune in to hear about Jackie’s approach to creating a grassroots focus group, the power of listening to your consumers, and her partnership with nonprofit fertility foundation Baby Quest.
What we talk about:
- The value in leveraging industry connections (03:58)
- Hiring help to see your vision through (05:53)
- Growing an email marketing list (10:45)
- The ROI in sending product to influencers (13:15)
- Integrating entrepreneurship and motherhood (25:11)
Connect with Jackie:
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