

Recode Decode: Jeffrey Katzenberg
Apr 15, 2020
Jeffrey Katzenberg, the founder of Quibi and former CEO of DreamWorks Animation, shares insights on the launch of the short-form video app during COVID-19, revealing it garnered 1.7 million downloads. He discusses the evolution of mobile storytelling, the appeal of short content, and how Quibi competes against giants like Netflix and YouTube. Katzenberg also addresses industry skepticism, discusses strategic partnerships, and highlights the creative talent attracted to Quibi, providing a glimpse into the future of entertainment.
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Quibi's Genesis
- Jeffrey Katzenberg saw the rise of mobile viewing driven by YouTube and other platforms.
- He envisioned converging traditional storytelling with mobile viewing, leading to Quibi's creation.
YouTube's Focus
- Kara Swisher questioned why YouTube hadn't pursued professional short-form content.
- Katzenberg highlighted that YouTube, while supportive of Quibi, focuses on a different type of content.
Short-Form Inspiration
- Kara Swisher recalled previous attempts at short-form episodic shows like "Quarterlife."
- Katzenberg pointed to Brian Robbins and AwesomenessTV as his inspiration for Quibi's format.