Shifting Focus from Views to Ad Revenue

The importance of tracking ad revenue instead of mere view counts is emphasized as a more effective metric for evaluating content performance. While views were previously seen as the primary indicator of success, the correlation between ad revenue and business outcomes proves that faster feedback metrics can drive better decision-making. By analyzing this new metric, it becomes clear that high revenue per thousand views (RPM) reflects a more engaged and financially capable audience, leading to increased book sales and applications. This shift allows teams to assess the quality of content based on real-time data, prioritizing videos that attract the right viewers over those that merely accumulate high view counts.