Would you have guessed that an ice cream sandwich could make you $10k per month? In this episode, host Brien Gearin dives into the entrepreneurial journey of Katherine O'Brien, owner of Cream Cruiser, a mobile dessert bike business in Baltimore, Maryland. Katherine shares how her creative side hustle turned into a full-time business, even after a major pandemic setback. She discusses the origins of her unique dessert bike concept, her transition from a day job to full-time entrepreneurship, and how her passion for catering events, especially weddings, helped her pivot and scale beyond what she ever thought possible. Katherine also talks about Bike Business University, where she now teaches aspiring entrepreneurs how to start their own bike-based businesses. Tune in to hear about the challenges, successes, and key lessons from Katherine’s decade-long journey, and learn how this unique business model can be both a fun and profitable venture!

What we discuss with Katherine:

+ Turning a dessert bike idea into Cream Cruiser

+ Transitioning from side hustle to full-time business

+ Pivoting during the pandemic and shifting focus to catering

+ Building strong local community relationships

+ Acquiring a dessert manufacturing company for better margins

+ Offering a unique experience for events and weddings

+ Operating with 75% profit margins and low startup costs

+ Launching Bike Business University to teach others

+ Focusing on core products like ice cream sandwiches and push pops

+ Staying focused, trusting the process, and leveraging social media

Thank you, Katherine!

Check out Cream Cruiser at CreamCruiser.com.

Check out Bike Business University at BikeBusinessUniversity.com.

Follow Katherine on Instagram, here and here.

Watch the video podcast of this episode!

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