Marketing Against The Grain The AI Strategy That Doubled His Email Conversion Rate (Step By Step)
70 snips
Dec 10, 2024 
Dan Wolchonok from Reforge, an expert in AI strategies, joins to discuss groundbreaking tactics for email marketing. He reveals how leveraging proprietary data can create hyper-personalized emails, boosting engagement. The conversation digs into the significance of integrating AI seamlessly into existing workflows, along with innovative methods for generating compelling content. Dan also emphasizes the value of behavioral data and unique AI agents for crafting smarter, more effective email strategies that connect with customers on a personal level.
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AI in Go-to-Market Teams
- Use AI to drive transformation across go-to-market teams.
- Focus on practical applications of AI in marketing, not just product integrations.
Personalized PRDs in Emails
- Dan Wolchonok at Reforge used AI to personalize emails and double email conversion rates.
- He generated personalized product requirement documents (PRDs) within emails, tailored to each recipient's company and data.
LLMs Adapt to Language
- LLMs can automatically adapt content to the language of the input data.
- This allows for surprising and compelling personalization, as seen with the PRD example in different languages.