STR Data Lab™ by AirDNA

The Importance of Short-Term Rental Advocacy with Julie Marks

May 15, 2025

33:25

In this episode of the STR Data Lab, Jamie Lane, Chief Economist at AirDNA, speaks with Julie Marks, founder and executive director of the Vermont Short-Term Rental Alliance (VTSTRA). They delve into the significance of short-term rental regulations and advocacy. Julie shares her journey into short-term rental management and advocacy, which began when her local government considered shutting down vacation rentals. With no prior political experience, Julie realized she needed to get involved to protect her business and the industry. They discuss how regulations can impact short-term rental performance and investments, emphasizing the necessity for hosts to actively participate in shaping these regulations.

Julie recounts her efforts in organizing the VTSTRA, starting with an opinion piece and building a website to rally support. They discuss the diverse community within the vacation rental industry, including professional managers, individual hosts, house cleaners, and other service providers. Julie highlights the importance of collaboration and breaking down competition to strengthen the industry. Julie's advocacy extends to national efforts, including her involvement with VRMA's Government Affairs Council and the Right to Rent Collaborative. She underscores the need for sustainable associations at local, state, and national levels to ensure the long-term success of the industry. Julie encourages others to get involved in advocacy, whether through financial contributions or active participation, to collectively make a significant impact.

They conclude by discussing the balance between advocacy, personal life, and the importance of community support. Julie's contact information and resources for getting involved are also provided.

You don’t want to miss this episode!

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https://vtstra.org/

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Connect with Jamie on LinkedIn and Twitter:

LinkedIn: https://www.linkedin.com/in/jamiehlane/

Twitter: https://twitter.com/Jamie_Lane

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Connect with Julie: