In this episode, Steve Fretzin and Daniel Steinberg discuss:

How Daniel’s professional journey lead him to creating lawbrokr.
Differentiating yourself enough to find your clients.
Branding and specialization.
Creating a strong experience in legal.

Key Takeaways:

It is okay to fail. If you don’t try, you won’t have the opportunity to succeed or fail.
Your firm needs to live everywhere consumers are online.
There are so many opportunities to be a creator in today’s day and age. That allows you, as the lawyer, to create bite-sized content that can connect with consumers.
Your interactions with your customer need to be more experiential than transactional.

"If you want to align with your customers, you need to really create and cultivate and explain things to them, and go above and beyond the scope, then what you did last year and the year before, and always be that 1% better every time you talk to that next individual, because it's all around the customer experience, or they're not coming back in every industry, not just legal." — Daniel Steinberg