The object of our investigation this episode is the word, “smooth.” We hear used all the time to describe drinks, and yet, most of us would have a hard time pinning down exactly what it means. Some of the topics we'll cover in this hit piece against the word “smooth” include:

How and why Eric became suspicious of this word as a descriptor in the spirits and cocktail world
A brief history of the smooth vs. rough liquor trope since the mid 20th century
The difference between accuracy and precision in language, and why “smooth” can sometimes be accurate, but never precise.
A troubling parable involving a major international distilling operation and their recent ad campaign
Some thoughts on the truth from a major player in the literature and culture space
And much, much more.

Lynne Wilson and John Cho (Book of Haggai; Zechariah) Come, Follow Me Episode 35