136. He Gambled $3.5 Million on The Creator Economy, here's what happened

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Dec 3, 2024

Landon Bytheway, a savvy entrepreneur and filmmaker, discusses his monumental $3.5 million acquisition of Full-Time Filmmaker. He shares his journey from freelancing to leading a company, tackling creative burnout and establishing a vibrant workplace culture. The conversation dives into the complexities of content creation in a competitive landscape, the importance of emotional storytelling, and the challenges creators face in monetizing their work. Landon highlights the delicate balance between passion projects and trending topics, encouraging creators to stay true to their unique voices.

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ANECDOTE

Acquisition Origin

Landon Bytheway's acquisition of Full-Time Filmmaker stemmed from a chance encounter with Parker Walbeck while filming in St. George.
Walbeck, the founder, expressed burnout and saw Bytheway as a potential successor.

ANECDOTE

Trial Period & Acquisition

Bytheway became acting CEO for a trial period, successfully maintaining revenue and achieving slight growth.
This led to a $3.5 million acquisition deal structured with revenue-based financing.

ADVICE

Getting Hired

Make yourself immediately useful to potential employers by proactively identifying and solving problems.
Don't simply ask for a job; demonstrate your value with tangible solutions.

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