Feel the Boot

Pre-Sell Before You Build: Avoid Costly Startup Mistakes — with David Hirschfeld

Apr 10, 2025

51:48

Pre-Sell Before You Build: Avoid Costly Startup Mistakes — with David Hirschfeld

Most startups fail because they build something no one wants.

In this episode of Feel the Boot, I talk with David Hirschfeld, founder of Tekyz and creator of the Launch First method, about how to flip the script and pre-sell your product before you build it.

We explore how high-fidelity mockups, early customer conversations, and focused problem validation can help founders avoid wasting time, money, and effort on products that miss the mark.

If you’re an early-stage founder, this episode is packed with practical advice to help you test, sell, and refine your idea before writing a single line of code.

👉 What you’ll learn:

✅ Why most startup products fail

✅ How to pre-sell using mockups

✅ When to raise capital—and when NOT to

✅ The difference between building what you want vs. solving real problems

✅ Why narrowing your focus is critical in the early stages

🎯 Thinking about raising capital?

Take my free 5-question quiz to see if you’re fundable:

👉 https://ftb.bz/fundable

🔗 Connect with David Hirschfeld:

🌐 Website: https://tekyz.com/

🐦 Twitter/X: https://x.com/tekyzinc