Ep. 144: True Fat Loss Coaching with Aram Grigorian

Aram (@4weeks2thebeach) is a fitness coach with over 15 years of experience and is also the creator of the Real Coaches Summit, a world renowned event that educates hundreds of coaches per year!
We talk about:
- the importance of nuance and context 
- why people are afraid of the scale 
- why we think people are drawn to “fast” results 
- the illogical idea of “quitting”
- real client stories and issues we help solve 
- what we are gonna do when we hit our 80s (it involves Vegas and debauchery) 
And more!
Please go follow Aram on social media: @4weeks2thebeach

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