The Duct Tape Marketing Podcast How to Build Your AI Team, Task by Task
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Oct 16, 2025 Eva Gutierrez, founder of ThinkWithAI.com and an expert in practical AI adoption, shares insights on integrating AI into business. She emphasizes approaching AI as a hired teammate, suggesting organizations offload tasks to AI gradually. Eva discusses how AI reshapes organizational structures, with roles evolving to accommodate AI as a support system. She also highlights the importance of hybrid intelligence, where humans lead decisions while AI assists, and the need for leaders to develop core AI skills for effective implementation.
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Task-By-Task AI Adoption
- AI will replace work task by task rather than entire jobs overnight.
- Owners should scan monthly for tasks they can hand to AI to create immediate value.
Onboard AI Like A New Hire
- Treat AI like a newly hired employee and decide how much context and onboarding you'd give them.
- Give AI clear SOPs, business context, and access to succeed at the assigned task.
AI Agents Reshape Org Charts
- AI will create a layer of agents across your org chart that augment every role.
- Each employee can be amplified by AI acting as assistant, strategist, and advisor simultaneously.