LIFTS Episode 85 - Trump Brings Back Presidential Fitness Test and National Wearable Data Integration

Matthew and Mo dive into this week’s hottest fitness topics — from personal diet experiments to the future of wearables in healthcare, political plays in fitness, market shifts in Pilates, and the explosive rise of Hyrox. This no-guest episode is packed with insights, debates, and predictions shaping the fitness industry.

In this episode:

• Matthew’s 5-week results on the Warrior Diet.

• Mo’s take on the White House wearable health initiative.

• The political and cultural impact of reviving the Presidential Fitness Challenge.

• Why Pilates is booming — and if it’s nearing saturation.

• Planet Fitness’ rumored acquisition of Basic-Fit.

• How Hyrox is becoming a lifestyle brand.

• Predictions for the next mega-brands in fitness.

 

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0:00 Matthew’s Warrior Diet Results

4:21 Mo’s Morning Routine & Nutrition

6:59 Hydration and Alcohol Effects

11:33 White House Wearable Data Initiative

18:19 Presidential Fitness Challenge Returns

23:25 Pilates Market Boom or Bust?

30:00 Planet Fitness Eyes Basic-Fit

33:47 High Rocks Becomes a Lifestyle

40:14 The Most Exciting Era in Fitness