Crafting Compelling Brand Stories - Part II with Park Howell | The Good Leadership Podcast #122

Park Howell is called The World's Most Industrious Storyteller helping businesses grow by as much as 600% using his three proven storytelling frameworks. He is the host of the popular Business of Story podcast, ranked among the top 10% of downloaded podcasts in the world, which Feedspot named the #1 business storytelling podcast for 2022. He wrote Brand Bewtichery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, and his latest book, The Narrative for Gym for Business: Introducing the ABT Framework for Business Communication and Messaging. Park is a sought-after international speaker who helps leaders excel through the stories they tell. Park's Books: https://www.amazon.com/stores/author/B09CX52WZY Park's Podcast: https://businessofstory.com/podcast/ - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters:

(00:00) Introduction

(01:13) The call to adventure

(02:12) Tool: Identifying the antagonists

(04:20) Technique: Embracing obstacles in storytelling

(08:48) Tool: Identifying emotional promises and gifts

(10:59) Tip: Build a storytelling culture

(12:50) Technique: Crafting compelling anecdotal stories

(15:54) Technique: Overcoming the fear of storytelling

(18:14) Tip: Celebrating wins on the customer journey

(21:49) Tip: Virtuous cycle of engagement

(24:37) Technique: Articulating brand purpose

(28:25) Tip: Building repeat business and rituals

(30:47) Technique: Becoming a better storyteller

(32:01) Conclusion