When is the right time to dive into deeper tracking and attribution tools? Let’s explore how the size, scale, and focus of your business impact this decision.

When it comes to marketing, understanding the effectiveness of your campaigns is crucial. You want to know which channels are driving the most conversions and where you should allocate your resources for maximum impact. This is where a 3rd party attribution tool can be a game-changer.

While there isn’t one answer when the right time is to invest in such a tool, there are different factors you can look into when making the right decision. In this video, Ralph Burns and Austin Harrison, CEO of Northbeam, guide you through how and when to take the leap.

Explore the vital factors that influence this decision and learn how to navigate the marketing landscape effectively, Listen to this episode now.

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

When You Need a 3rd Party Attribution Tool With Austin Harrison | Perpetual Traffic EP 524:   h • When You Need a 3rd Party Attribution...  

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0:00 Unlocking Your Marketing Success: When To Invest In An Attribution Tool

2:20 It's not just about the size of your revenue but also your commitment to scaling

9:00 Reviewing your brand awareness campaigns and status

10:06 Going from $50M to $180M in revenue

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