Pioneers of AI

Rapid Response: Hollywood’s hottest AI partner, with Runway’s Cristóbal Valenzuela

10 snips
Oct 8, 2025
Cristóbal Valenzuela, Co-founder and CEO of Runway, shares insights on how AI is revolutionizing creative workflows, particularly in Hollywood. He discusses the balance between leveraging AI tools and maintaining artistic integrity, emphasizing that filmmakers still need skill and intent. Cristóbal contrasts historical media shifts with today's AI advancements and highlights the tool's roles in pre- and post-production. He stresses the responsibility of AI creators to prevent misuse and envisions a future where AI assists in expanding creative possibilities.
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INSIGHT

AI As An Editing Reality

  • Runway's models let creators modify existing videos in ways previously impossible, like changing day to night while keeping scene consistency.
  • Cristóbal says these tools act as an "editing reality" that expand creative possibilities rather than replace craft.
ADVICE

Master The Tool, Not Expect It To Replace You

  • Learn how to use AI tools because skill matters; the tool won't produce art by itself without a skilled operator.
  • Cristóbal compares AI to a camera: knowing how to use it determines whether you make great work.
INSIGHT

Treat AI As A New Medium

  • New AI media should be judged on its own terms, not by past mediums' standards like painting or photography.
  • Cristóbal urges treating AI as a distinct medium that unlocks unique artistic value.
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